When I went to college, I chose to study engineering because my brain was wired that way. I started my career as a software engineer, designing and implementing algorithms by applying a logical step-by-step problem solving approach. I think this structured approach to getting things done has served me well in my career as a strategy executive, entrepreneur, and consultant. When I was looking for a book to help me learn more about corporate culture, the title and description of Robert Richman’s book seemed perfectly suited to me.
However, despite the title, I’m probably not the target audience for The Culture Blueprint. Rather than a structured approach to culture building, Richman favors a more touchy-feely approach to culture. His definition of culture is literally that “culture is a feeling” and much of the book is full of good ideas for how to manage interpersonal relationships in order to engage everyone in co-creating a winning culture.
The Culture Blueprint is full of ideas, some of which may be helpful to you. It’s probably not the best reference for someone wanting to understand the process of building and strengthening company culture, but is an easy read that can be done in bite-sized pieces to provide encouragement and inspiration.