Making Strategy From Scratch

Almost twenty years ago I was blessed with the rare opportunity to help establish the entire strategic management system for a new multi-billion dollar business. Since the events were so long ago, and the business no longer exists, I am comfortable sharing an insider’s perspective that I hope will be helpful to you as you build and strengthen your own strategic management systems.

I joined Sprint towards the end of 2003. I received an e-mail from Howard Janzen, whom I had previously worked for at Williams Communications. Howard was now President of Sprint’s Long Distance division and he was looking for someone to help with the strategy as he led the creation of the new business unit focused on serving business customers. I joined as the director of strategic planning for this new division, reporting to Steve Signoff.

Click here to read (or hear) how we worked together to create the strategic management system for this new business.

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