A bookcase full of random books.

Russ On...

Below are collections of articles and books I have written on various topics. I hope they are a blessing to you.

More of my content is available through the Writing page.

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Business Growth
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Founder to CEO series
How to Grow Your Business
What is Marketing?
How to Sell More
What Does it Mean to Scale Operations?
Founder to CEO: Chief Growth Officer
Laws Driving Tech Success
The Six S Framework
Grand Canyon University Rides the Technology Waves
Book Brief: Scaling Up
Book Brief: How to Grow Your Small Business
Book Brief: The Physics of Business Growth
Book Brief: Made From Scratch
Book Brief: Know What Matters
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Category Making
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What is a Product Category?
‍Defining a New Category
‍How to Launch a New Category
‍Making the Case for Something Different
‍Your Category’s Grand Entrance
‍Owning Your Category
‍When It Takes Collaboration to Create a Category
‍What Category Are You In?
‍Collaborating to Create the Commercial Internet Category
‍A Coalition Creates the Competitive Communications Carrier Category
‍Non-Aggression as the Key to Establishing the Frame Relay Category
‍Nextel Helped Work Get Done
‍How Tech Giants Teamed Up to Establish 4G
‍How Salesforce Collaborated with Startups to Create the SaaS Category
‍How Tech Titans Teamed To Create the Gen-AI Category
‍How SiTime is Redefining the “Heartbeat” of Electronics
‍Four Category-Making Case Studies
Creating the Un-Carrier Category
‍How Nvidia Created the GPU Category
‍Book Brief: Play Bigger
Book Brief: Category Creation
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Communications
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How Can You Effectively Communicate?
Founder to CEO: Chief Communicator
Making the Case for Something Different
‍Your Category’s Grand Entrance
‍From Strategy to Messaging to Web Site
Unwavering Commitments
Creating the Un-Carrier Category
‍Book Brief: Made to Stick
Book Brief: The Pyramid Principle
Book Brief: Get Backed
Book Brief: The Public Relations Handbook
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The Connected Intelligence Revolution
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The Connected Intelligence Revolution
The Internet of Internets
Networked Computing Infrastructure
Analytical Software
Real World Interfaces
Strategic Drivers of the Connected Intelligence Revolution
McGuire’s Law of Data
AI: Imago Homo
Developing a Data Strategy
Threats to Incumbents
Disruptors vs. Incumbents
Generic Strategic Options for the Connected Intelligence Revolution
Connected Intelligence is Disruptive
Connected Intelligence Challenges Incumbents
Connected Intelligence Requires Compromise
Data vs. Information vs. Knowledge vs. Wisdom
No One Left Behind
How Nvidia Created the GPU Category
‍How Tech Titans Teamed To Create the Gen-AI Category
‍How Salesforce Collaborated with Startups to Create the SaaS Category
‍How SiTime is Redefining the “Heartbeat” of Electronics
‍Eliminating Malaria
Sprint and Data
Amazon’s Digital Infrastructure
Cargill’s iQShrimp
Voice Banking
Book Brief: Competing in the Age of AI
Book Brief: Strategy in the Digital Age
‍Book Brief: The AI-Savvy Leader
‍Book Brief: Welcome to AI
‍Book Brief: Fusion Strategy
‍Book Brief: REWIRED
‍Book Brief: Blockchain Revolution
Book Brief: The AI-First Company
Book Brief: The Signal and the Noise
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Culture
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What is Company Culture?
Founder to CEO: Chief Culture Officer
Founder to CEO: Chief People Officer
What is a Business Operating System?
Book Brief: The Advantage
Book Brief: The Culture Blueprint
Book Brief: The Culture Code
Book Brief: Good to Great
Book Brief: The Ideal Team Player
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Decision Making
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How Startups Prioritize and Sequence
How to Make Hard Decisions
Hard Decisions: Starting a Business
What is a Business Operating System?
Founder to CEO: Chief Integrator
Identifying What Needs To Be Done
Cash Matters!
Decision Tools: The Purpose Pyramid
Decision Tools: Situation Assessment
Decision Tools: Scenario Analysis
Decision Tools: WWHTBT & Decision Trees
Decision Tools: Strategy Sieve
Non-Negotiable Principles
Scenario Analysis
The Strategy Sieve
The Prioritization Eye Test
What is a Strategy Lab?
T-Mobile Finally Sells Sprint Fiber
GM’s Strategic Pivot
Sprint-ing Into Wireless
Whither the Wind Blows
Book Brief: Choose Better
‍Book Brief: Switch
‍Book Brief: The Design of Business
Book Brief: Scaling Up
Book Brief: The Greatest Business Decisions of All Time
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Digital Transformation
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Revisiting the Mobility Revolution
The Customer Network Strategy Generator
More Than One Path
Disrupting the Music Industry
Grand Canyon University Rides the Technology Waves
Digital Church Revolution?
Digital Bible Revolution
Digital Caring Revolution
Digital Teaching Revolution
Digital Seminary Revolution
Book Brief: The Digital Transformation Playbook
Book Brief: Strategy in the Digital Age
‍Book Brief: REWIRED
‍Book Brief: Blown to Bits
Book Brief: Unleashing the Killer App
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Exit Planning/Value Acceleration
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What is a Value Catalyst?
How Much is My Company Worth?
Independence Day for a Business Owner
Founder to CEO: Chief Culture Officer
Why No One is Buying Hot Ones
Book Brief: Walking to Destiny
Book Brief: 17 Reasons
Book Brief: The Business Transition Handbook
Book Brief: Exit Path
‍Book Brief: Know What Matters
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Faith at Work
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“How Do I Involve God in My Business?”
The A,B,C,D’s of Glorifying God with Your Business
Mindset and Discipline Matter
God Owns My Business. I Am Just a Steward.
I am here to love others
I do my work as for the Lord
God is always watching
The world is watching
What are Spiritual Disciplines?
God’s Word and Your Business
Making it Stick
Faith Driven Entrepreneur
5 Characteristics of Successful Entrepreneurs
Biblical Principles
Integrity Moments: Reopening Series
ReStart like a Startup
Strategic Planning Through the Pandemic
Chick-fil-A
VisuALS: Loving from Beginning to End (to a New Beginning)
Unwavering Commitments
A Queen, a CEO, and the God-Man
Book Brief: Unconventional Business
‍Book Brief: The Unconventional Leader
‍Book Brief: The Redemptive Business
Book Brief: Choose Better
Book Brief: The Sacredness of Secular Work
Book Brief: Faith Driven Entrepreneur
Book Brief: Every Good Endeavor
Book Brief: Whatever You Do
Book Brief: Soul Work
‍Book Brief: Leadership Not By The Book
‍Book Brief: Redeeming Your Time
Book Brief: Business by the Book
Book Brief: Business For the Glory of God
Book Brief: God Owns My Business
Book Brief: Launch with God
Book Brief: The Christian Entrepreneur
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Finance and Accounting
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Founder to CEO: Chief Cash Officer
Cash Matters!
‍Where Does Cash Come From?
How is Your Cash Flow?
Book Brief: Financial Intelligence
Book Brief: Unleash Your Cash Flow Mojo
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Fund Raising
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Founder to CEO: Chief Cash Officer
Are You “Investor Ready”?
Cash Matters!
‍Where Does Cash Come From?
How Much is My Company Worth?
VisuALS’ Funding Strategy
Quibi Failed to Query
Book Brief: Get Backed
Book Brief: The Venture Mindset
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Innovation
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Innovation Strategy
How Disruptive Technologies Impact Your Company
More Than One Path
Disruptors vs. Incumbents
Business Operating System
Laws Driving Tech Success
How to Launch a New Category
‍When It Takes Collaboration to Create a Category
‍Four Category-Making Case Studies
Creating the Un-Carrier Category
‍Nextel Helped Work Get Done
‍Collaborating to Create the Commercial Internet Category
‍How SiTime is Redefining the “Heartbeat” of Electronics
‍How Salesforce Collaborated with Startups to Create the SaaS Category
‍Can Unicorns Dance?
Book Brief: The Innovator’s Dilemma
Book Brief: Blue Ocean Strategy
Book Brief: The Design of Business
‍Book Brief: Radical Product Thinking
Book Brief: Built to Innovate
Book Brief: Going On Offense
Book Brief: The Unicorn Within
Book Brief: Nerds 2.0.1
Book Brief: Rules for Revolutionaries
Book Brief: Hit Makers
Book Brief: Pivot to the Future
Book Brief: Product Roadmaps Relaunched
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Management
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Book: Six Questions
6 Keys to a Powerful OpsReview
Business Operating System
Where Does Cash Come From?
Corporate Strategy
Business Strategy
Competitive Strategy
Get It Done!
Scenario Analysis
Founder to CEO: Chief Integrator
Founder to CEO: Scaling Leadership
Developing Strategy: Qualitative vs. Quantitative
ALDI
Tata Group
IBM is not I.B.M.
Southwest: The Wrong Benchmark
What Did JCPenney Forget?
GM’s Strategic Pivot
Founder to CEO: Joseph’s Journey
Book Brief: The Advantage
Book Brief: Startup CEO
Book Brief: Startup CXO
Book Brief: The Design of Business
‍Book Brief: Traction
Book Brief: The Unconventional Leader
‍Book Brief: Management
Book Brief: Scaling Up
Book Brief: Good to Great
Book Brief: The Five Temptations of a CEO
Book Brief: The Greatest Business Decisions of All Time
Book Brief: Leadership Not By The Book
Book Brief: The AI-Savvy Leader
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Marketing
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What is Marketing?
How to Grow Your Business
What Do Customers Value?
Know Your Market
Know Your Customers
What is Your Value Proposition?
Competitive Strategy
Market Strategy
Channel Strategy
Product Strategy
The Customer Network Strategy Generator
The Buyer Utility Map
From Strategy to Messaging to Web Site
VisuALS’ Business Plan
VisuALS’ Market Entry Strategy
Book Brief: Hit Makers
Book Brief: Exponential
Book Brief: A Framework For Marketing Management
Book Brief: From Impressed To Obsessed
Book Brief: Radical Product Thinking
Book Brief: Hooked
Book Brief: Made to Stick
Book Brief: Unlocking the Customer Value Chain
Book Brief: The AI Marketing Canvas
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Mergers & Acquisitions
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How Much is My Company Worth?
Corporate Strategy
Sprinting to Nextel
Sprinting Into the Arms of T-Mobile
T-Mobile Finally Sells Sprint Fiber
Can Unicorns Dance?
Why Verizon Failed As A Media Company
Are AT&T’s streaming ambitions destroying the movie industry?
Why No One is Buying Hot Ones
Book Brief: Exit Path
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Mission/Vision/Purpose
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What Is Your Vision?
Why does this business exist?
Mission Strategy
Whiteboard Tutorial: Purpose Statements
Founder to CEO: Chief Visionary
Scenario Analysis
5 Characteristics of Successful Entrepreneurs
Whiteboard Tutorial: The Purpose Pyramid
“How Do I Involve God in My Business?”
Southwest: The Wrong Benchmark
IBM is not I.B.M.
VisuALS’ Business Strategy
SDG Games Business Strategy
Book Brief: Start With Why
Book Brief: Competing for the Future
Book Brief: Built To Last
Book Brief: Good to Great
Book Brief: The Discipline of Market Leaders
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The Mobility Revolution
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Book: The Power of Mobility
The Mobility Revolution
My Experience in the Mobility Revolution
McGuire’s Law of Mobility
Laws Driving Tech Success
Revisiting the Mobility Revolution
The Mobility Revolution Nearly Complete
Strategic Drivers in Technology Revolutions
White Space: Sprint Enterprise Mobility
Nextel Helped Work Get Done
‍How Tech Giants Teamed Up to Establish 4G
‍Sprint-ing Into Wireless
Book Brief: Anywhere
Book Brief: The Power of Mobility
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Operations
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What is Business Operations?
What Does it Mean to Scale Operations?
What is a Business Operating System?
What Is Your Business Model?
Who Cares About KPIs?
Business Operating System
Founder to CEO: Chief Integrator
6 Keys to a Powerful OpsReview
Southwest: The Wrong Benchmark
‍WilTel: Integrated Operations
VisuALS’ Business Model
Book Brief: Traction
Book Brief: From Impressed To Obsessed
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Startups
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Book: VisuALS: A Startup Strategic Journey
My Startup Journey
The Startup Strategic Journey
Hard Decisions: Starting a Business
From Founder to CEO Series
Are You “Investor Ready”?
How to Launch a New Category
‍Business Model Canvas
More Than One Path
The Six S Framework
The Diamond-and-Square Framework
How Startups Prioritize and Sequence
ReStart like a Startup
5 Characteristics of Successful Entrepreneurs
Learning the Skills of Successful Entrepreneurs
The 5 Startup Characteristics in the Popeyes Turnaround
Can Unicorns Dance?
Mark Cuban’s Startup Strategy
Quibi Failed to Query
Whither the Wind Blows
Sprint from the Start
Book Brief: The Lean Startup
‍Book Brief: Value Proposition Design
Book Brief: Business Model Generation
‍Book Brief: Why Startups Fail
Book Brief: The Unicorn Within
Book Brief: Traction
Book Brief: Startup CEO
Book Brief: Startup CXO
Book Brief: The Startup Mixtape
Book Brief: The Venture Mindset
Book Brief: Exit Path
Book Brief: Faith Driven Entrepreneur
Book Brief: Launch with God
Book Brief: Made From Scratch
Book Brief: Fall in Love with the Problem, Not the Solution
Book Brief: Behind the Cloud
Book Brief: Startup Nation
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Strategy
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Book: A Sprint to the Finish
Book: Six Questions
What is Strategy?
What is Strategy?
What is Stragedy?
The Five P’s of Strategy
What is Your Competitive Strategy?
Making Strategy From Scratch
Founder to CEO: Chief Strategist
The Purpose Pyramid
The Strategy Sieve
Strategy Maps
The Strategy Wheel
What is a Strategy Lab?
From Strategy to Messaging to Web Site
How Do You Develop a Strategy?
Developing Strategy: The Right Perspective is Essential
Developing Strategy: Project vs. Process
Developing Strategy: Outside-In vs. Inside-Out
Developing Strategy: Qualitative vs. Quantitative
Developing Strategy: Size and Complexity
Top Level Strategy
Corporate Strategy
Business Strategy
Mission Strategy
Competitive Strategy
Market Strategy
Channel Strategy
Product Strategy
Innovation Strategy
People Strategy
Systems Strategy
Developing a Data Strategy
The Startup Strategic Journey
Does Strategy Matter In A Pandemic?
Mark Cuban’s Startup Strategy
Why Verizon Failed As A Media Company
Is AT&T Getting Back on Track?
Generic Strategic Options for the Connected Intelligence Revolution
VisuALS’ Business Strategy
SDG Games Business Strategy
Book Brief: Playing to Win
Book Brief: HBR’s 10 Must Reads On Strategy
Book Brief: Strategy Safari
Book Brief: Competing for the Future
Book Brief: The Design of Business
‍Book Brief: Strategy in the Digital Age
‍Book Brief: Competitive Strategy
Book Brief: Good Strategy/Bad Strategy
Book Brief: Blue Ocean Strategy
Book Brief: The Strategist
Book Brief: Making Great Strategy
Book Brief: The Strategist’s Toolkit
Book Brief: The Discipline of Market Leaders
Book Brief: Built To Last
Book Brief: Competing in the Age of AI
Book Brief: Pivot to the Future
Book Brief: The Ecosystem Economy
‍Book Brief: StrategyMan vs. the Anti-Strategy Squad
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Technology
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Book: The Power of Mobility
How Disruptive Technologies Impact Your Company
Laws Driving Tech Success
Technology Revolutions
The Microprocessor Revolution
The Internet Revolution
The Mobility Revolution
The Connected Intelligence Revolution
The Internet of Internets
Networked Computing Infrastructure
Analytical Software
Real World Interfaces
My Early Experiences with the Microprocessor Revolution
My Early Experiences with the Internet Revolution
My Experience in the Mobility Revolution
Strategic Drivers in Technology Revolutions
Connected Intelligence is Disruptive
Connected Intelligence Challenges Incumbents
Connected Intelligence Requires Compromise
Generic Strategic Options for the Connected Intelligence Revolution
The Semiconductor Industry 101
‍How SiTime is Redefining the “Heartbeat” of Electronics
‍How Tech Titans Teamed To Create the Gen-AI Category
‍How Tech Giants Teamed Up to Establish 4G
‍Disrupting the Music Industry
The Digital Ministry Revolution
GM’s Strategic Pivot
Book Brief: The Innovator’s Dilemma
Book Brief: Competing in the Age of AI
Book Brief: The Digital Transformation Playbook
Book Brief: Blown to Bits
Book Brief: Unleashing the Killer App
Book Brief: Anywhere
Book Brief: Platform Revolution
Book Brief: Blockchain Revolution
Book Brief: REWIRED
‍Book Brief: Unwired
‍Book Brief: Monster
Book Brief: Wireless Nation
‍Book Brief: Nerds 2.0.1
Book Brief: The Power of Mobility
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The Telecommunications Industry
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Book: A Sprint to the Finish
Creating the Un-Carrier Category
‍Can Unicorns Dance?
T-Mobile Finally Sells Sprint Fiber
WilTel: Integrated Operations
How Tech Giants Teamed Up to Establish 4G
Nextel Helped Work Get Done
‍Collaborating to Create the Commercial Internet Category
A Coalition Creates the Competitive Communications Carrier Category
Non-Aggression as the Key to Establishing the Frame Relay Category
Why Verizon Failed As A Media Company
Stay in Your Lane, Bro!
Is AT&T Getting Back on Track?
Are AT&T’s streaming ambitions destroying the movie industry?
White Space: Sprint Enterprise Mobility
Sprint and Data
My Startup Journey: TeleChoice
Strategic History of Sprint
‍Book Brief: Wireless Nation
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A bookcase full of classic books.

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